Helped Ireland Vote Yes For EqualityPSG Plus worked with the Yes Equality campaign in May 2015 to help Ireland vote yes.
PSG Plus was the agency that worked with Yes Equality, the civil society campaign, which successfully advocated for a historic ‘Yes’ vote in the May 2015 Marriage Equality referendum. This result was also significant on a global scale, as it was the first time that gay and lesbian people had secured the right to marry through a vote of the people anywhere in the world.
As such, the remarkable event led to worldwide media attention, with #voteyes the number one trending topic on the day of the vote and front page news headlines internationally. The campaign had also featured heavily in the Irish media in the weeks and months leading up to the vote.